Urbn
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In Posted July 19, 2018
The Client:
Urbn offers a range of trendy, premium mobile accessories including speakers, headphones and earphones. At the heart of its ethos is the belief that music can transcend reality and transport us to another realm of our own. Thus was founded the philosophy of ‘Connect to Disconnect’, inviting users to plug in their premium sound systems and tune out the world.
The Challenges:
Posted by Samara worked closely with the Urbn in the pre-launch period, helping shape the social media offering in a manner designed to garner optimal organic exposure. The brand’s surreal aesthetic was accordingly leveraged with corresponding written content that invited users into Urbn’s world and carried the brand’s mission statement forward.
