Shatayu
The Client
Shatayu is a non profit organization which was created with the twofold objective of increasing awareness about organ donation in India, and eliminating any misconceptions surrounding the topic. As well as educating people about organ donation, Shatayu also organizes events to encourage people to discuss the topic and raise money for the cause.
Challenges and Insights
Posted by Samara’s main goal was to create a buzz around Shatayu’s annual events, as well as create a stylized feed which was both informative and attractive. To get people to register for the run, we created Instagram stories which registered runners could post and tag others in to increase engagement and reach.