Suminter India Organics
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In Posted November 30, 2018
The Client
Suminter India Organics produces high-quality natural, organic ingredients and materials in socially responsible, environmentally sustainable conditions. They work closely with over 20,000 farmers to grow, harvest and process organic goods with fair and ethical practices.
Challenges and Insights
Whilst Instagram may not be the most obvious platform to drive sales for a B2B produce company, Posted by Samara worked closely to introduce Instagram to Suminter India Organics. We strongly believe that B2B companies can drive sales and be popular on social media. The first task was to humanize the brand and make it aspirational and educational to their following, which resulted in the company building relationships with followers where they could share their core values and drive interest in service projects.
