Seams For Dreams
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In Posted June 06, 2017
The client:
Seams for Dreams is an initiative by Evelyn Sharma as a platform for the film and fashion industry to actively be involved in supporting social causes through the shared love for fashion. Like minded fashion enthusiasts can get involved by donating their clothes, shopping at fundraising events or volunteering in support of social causes. The initiative has garnered much attention online and has seen huge success over the years with donations to other initiatives across India.
Challenges and Insights:
Our challenge was not only uphold Seams For Dreams mission to clothe 100,000 people across India each year, but to also activate the brands core audience to become more aware of sustainable and ethical fashion trends. With digital efforts leading the charge, we put our ideas to action by creating a value based brand strategy that was reflected on the NGO’s social media platforms. We strived to have Seams For Dreams reach its audience across all channels with clear messaging, and helped to make their social media and blog a hub for NGO information and community news.
