Pani
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In Posted July 19, 2018
The Client:
When conceptualizing her swimsuit company Pani, Brown graduate Leila Veerasamy built the brand upon her strong beliefs of only using sustainable materials and ethical manufacturing. Pani also promotes female empowerment and diversity, as each advertising campaigns is focused on the narratives of various female Indian athletes and models with a cause.
Challenges:
Rather than creating a run-of-the-mill swimsuit brand account, Posted by Samara worked closely with Pani to build a virtual storyboard and invite people to immerse in the brand culture and strong brand values. We integrated the eco-conscious sensibility that went into the production of the swimsuits into all posts, whilst ensuring that their account continues to be a hub of all things fashionable and trending for its target audience.
