NeseSera
admin_pbs
In Posted July 19, 2018
The Client:
Everything is better in your PJs. And it is this universal truth that served as the springboard for the launch of NeceSera, a unique loungewear label that mixes comfort with chic, with fabrics that look laidback yet feel luxurious against your skin. Designed in Europe and fabricated in New Delhi, NeceSera was founded in 2017 as the brainchild of 23-year-old BBA graduate, Riddhi Jain. Our commitment to ‘Notch up your Comfort’ translates into on-trend, wearable designs that you’ll want to be seen in the morning after as well.
The Challenge:
As the brand was still in its nascent stage, Posted by Samara helped cement NeceSera’s identity with clear, concise communication that mirrored the brand’s goals. From copy writing services to complement the lookbook to a comprehensive company profile to announce the brand’s arrival on the e-commerce circuit, Posted by Samara helped solidify and reinforce NeceSera’s raison d’être to its audience.
