Myst designs
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In Posted February 20, 2018
The Client:
Encapsulating the power of the modern woman’s aura, Myst Designs’ collection houses contemporary Indian wear with a strong twist. With linens, cottons and prints, Myst divulges into a variety of fabrics, colours and designs for women of all sizes.
Challenges and Insights:
To cement Myst Designs position as an affordable and wearable brand, we worked with the client to identify the watchwords of their label in order to develop recognition within their user base and target audience. We then designed an Instagram grid which would maximize the usage of their existing look book images, and would be complemented with trending travel images that highlight their roots and inspiration as well as storytelling videos to reiterate the brands unique selling points amongst its competitors.
