Gäaya
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In Posted June 03, 2017
The Client:
Gäaya is a contemporary women’s wear label ideated by Gayatri Kilachand. Known for their use of the finest quality fabrics and textures, and the meticulous attention paid to the detailing of every garment, Gäaya has carved a niche for itself with a collection that appeals to every age and is perfect for every occasion.
Challenges and Insights:
Diving into contemporary culture, Posted by Samara uses social media as a way to differentiate Gäaya by creating content that is tailor made to appeal to the target audience as a way to drive sales forward and to stand out in the highly competitive retail sector. As style, self expression and individuality are all cornerstones of fashion today, we curate posts that connect to prevailing passions and current trends.
