Evelyn’s Secret
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In Posted June 04, 2017
The client:
Evelyn’s love for travel and the valuable experiences that she has picked up along her career path drove her to begin a portal to share her thoughts through a blog. Here is where Evelyn sheds the glamour of being an actress to let down her hair and talk personally with her readers, providing them with inspirational life lessons and motivational messages.
Challenges and Insights:
Our main challenge was to deepen engagement from audience through the power of beauty and inspiration. Posted by Samara completely rebranded the social media platforms of Evelyns Secrets to differentiate it from other beauty bloggers and to create unique content to align the brand with the passions and values that its target customer base valued the most. We identified the interests behind the target audience and Evelyn’s fan base as a whole in order to create and curate content that would specifically appeal to them.
