Cherie D
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In Posted February 05, 2018
The Client:
Founded by Mumbai, London and Los Angeles based designer Sherina Dalamal, Cherie D is a couture brand taking over the fashion scene with its Indian and Western wear. Characterized by glitz, glamour and elegance, it is no surprise that Cherie D has not only been worn by prominent celebrities, socialites, artists, entrepreneurs and philanthropists, but also been featured in acclaimed international publications.
Challenges:
Despite having an in-house team of talented designers and social media experts, Cherie D collaborated with us to build their brand image. After identifying their goals were to drive sales and increase their reach, it became our mission to conceptualize content which their existing team could continue to create in the long run. We drafted a narrative which would appeal to their target audience, and worked extensively with the Cherie D team to establish a recognizable and engaging brand on all social media platforms.
